At Sam’s Barbers, we’ve spent decades perfecting the answer to one of the most common questions we get asked: how do you grow and style a beard?
When it comes to beards, it’s not just about growing one – it’s about owning your look. And with the help of Pomp & Co – our expertly crafted grooming range made by barbers, for barbers – we’re here to help you do exactly that.
Whether you’re starting your beard journey or refining a look you’ve had for years, this guide will help you grow, shape, and style like a pro.
How to Grow a Beard – It Takes Patience
Let’s start at the beginning. You can’t shape what isn’t there, so the first step is simple: let it grow!
But don’t be fooled – growing a great beard isn’t just about ditching the razor. It takes 4–6 weeks for most men to see their beard’s true growth pattern, and during that time, it’s all about staying consistent and looking after your skin.
Beard itch is real, and it’s often the reason lads give up too soon. The solution? Start a proper routine from day one.
Start by wash your beard 2–3 times per week – ideally with a beard shampoo to remove dirt and oil buildup without drying your skin.
Next, make sure you’re nourishing your new growth with Pomp & Co Beard Oil, packed with almond, jojoba, and argan oils to moisturise skin and soften new growth.
Sam’s Tip: Warm a few drops of oil in your hands, work it from root to tip, and finish with a beard brush or comb to detangle and distribute evenly.
How to Shape & Maintain Your Beard
Congrats – your beard is coming along nicely. Now it’s time to bring shape and structure to the party…
We always tell our clients: “Any beard can look good if it’s shaped right!” Because, ultimately, it all comes down to three things:
Cheek Line: Keep it tidy by removing strays above your natural line.
Neckline: A clean neckline equals a clean look. Trim about two finger-widths above your Adam’s apple.
Face Shape: Longer beards suit round faces. Fuller sides suit angular jaws. A professional barber can help you find the perfect balance, so make sure you ask us during your next appointment.
If you’re using a razor for shaping, make sure to pair it with a high-quality shaving cream to avoid irritation.
And remember: nothing beats a visit to your barber every few weeks to keep your look in check!
How to Style Your Beard with Pomp & Co
Once your beard is shaped and healthy, styling is what brings it all together. And for that, we turn to Pomp & Co Beard Balm.
Formulated with aloe vera, avocado oil, wheat germ, and virgin olive oil, this beard balm is a lightweight conditioning styler that tames flyaways, adds structure, and gives your beard a natural, healthy finish.
It’s super easy to use, too! Just scoop a small amount, warm it in your hands, and work it evenly through your beard. Use a comb or brush to shape, style, and distribute evenly.
Long-Term Success: Barber-Approved Beard Styling Tips
Perhaps you’ve already nailed everything above and are only looking for some quick tips from a professional? If so, here’s what we always tell our regulars:
Trim regularly: Yes, even if you’re growing it out! Removing split ends equals healthier growth, and that’s the ultimate goal.
Brush daily: It helps train the hair, exfoliates skin, and keeps your beard looking sharp. Plus, carrying and using a beard brush makes you look cool.
Hydrate & eat well: A healthy lifestyle supports healthy hair. Simple as that.
Dealing with patches? Don’t panic. Simply give it time, trim strategically, and style for fullness.
Why We Use Pomp & Co – And Why You Should Too
Here at Sam’s Barbers, we don’t just use Pomp & Co – we created it!
Crafted by our Master Barbers in the heart of Dublin, the pomp & Co range is the result of over 70 years of experience behind the chair. Every formula is made with premium ingredients, refined for performance, and built to meet the real needs of barbers and their clients.
We trust these products on our own beards – and on every client who sits in our chair.
Shop the full Pomp & Co beard range online, or ask your barber the next time you’re in!
